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The old passive logo vs. the new one with a fist, an eye, and a spotlight.
The language of line work is characteristic of activism graphics.
A versatile mosaic that can be a giant story, interactive pairs, or single pieces.
A mosaic website uses cards that shuffle resources.
As Twitter houses news, campaigns display unique stories.
A tote bag protest kit encourages members to engage in their local communities.
The kit includes protest stencils and chalk...
As well as a protest flag...
And a customizable, double-sided megaphone.
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Human Rights Watch *
Human Rights Watch *
Human Rights Watch *
Human Rights Watch *
Human Rights Watch *
Human Rights Watch *
Human Rights Watch *
Human Rights Watch *
Human Rights Watch *
Human Rights Watch *
Human Rights Watch *
Human Rights Watch *
Human Rights Watch *
Human Rights Watch *
Human Rights Watch *

Human Rights Watch is a world-renowned on-the-ground humanitarian organization.

Research was done to compare the organization's unique purpose to others. This hypothetical redesign of the organization's brand creates a more instant reflection of core values, increases regular member engagement, and revitalizes its identity for greater longevity.

( Spring 2022 )
( Brand Redesign )

( Adobe Illustrator )
( Adobe After Effects )
( Adobe Photoshop )

Processbook
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